In her role as chief operating officer of Innocorp, ltd., Deb Kusmec says the greatest compliment she ever received was from the company’s attorney. He told her he had observed that Innocorp “always did the right thing because it was the right thing to do,” not because of money or fame. He appreciated that philosophy and enjoyed working with people who had such noble intentions. “Everybody in this company behaves that way,” says Deb. “We like what we do, we love our customers, and we work hard.”
Kassie Campbell, RN, BSN, knows all too well how important it is to practice safe driving habits: As a trauma nurse at University of Missouri Health Care’s University Hospital in Columbia, Missouri, she sees the results of bad decisions every week. University Hospital is a Level I trauma center, which means that the physicians there treat the worst trauma cases in the area — including patients whose blood alcohol concentration (BAC) was more than the legal limit when they caused a crash.
The town of Winchester, New Hampshire, only has a population of about 4,500 people. Yet, despite its small size relative to other New England communities, it still has plenty of places for residents to drink alcohol. At last count, there were five — all within walking distance of each other and in the center of town. In Missy Calderwood’s opinion, the number of bars is disproportionate to the number of people in the town.
On the campus of Pontifical Catholic University of Puerto Rico, it’s common to see a handful of students driving around campus on a Fatal Vision® Roadster pedal kart. Their mission is simple: They want to educate others about the dangers of mixing alcohol and driving. They are part of Proyecto FIESTA XII, a campus group that trains students to be facilitators in traffic, safety and alcohol.
The White Earth Tribal Police Department’s message to young people is simple and to the point: Have a plan to get home safely. Studies have shown that people who have a predetermined plan are apt to use that plan when they are impaired, but those who don’t are more likely to climb behind the wheel of a car. When officers talk to classes and groups, they want to emphasize why it’s so important to have an alternative to driving when one is impaired.
Bob Lighthall’s mission is clear: He has been charged with reducing the number of injuries and deaths due to alcohol- and other drug-related crashes.
In Texas, motor vehicle crashes are often the No. 1 reason people seek care in emergency rooms. In order to be designated as trauma centers, hospitals must offer injury prevention programs that teach people how to stay safe and avoid crashes and other causes of trauma. Texas Reality Education for Drivers (RED) has made a name for itself traveling around the state to teach people about the dangers of driving impaired or distracted. And Innocorp, ltd has proven to be just the right partner — offering relevant products and educational materials that have made a true impact on thousands of people throughout the state of Texas.
Verona, WI-based Innocorp, ltd. was named the Greater Madison Most Innovative Company at the Greater Madison Chamber of Commerce’s Nex7 Stage Event on Monday, Nov. 13 at the Madison Museum of Contemporary Art.
It was 24 years ago, but Michael Aguilar remembers the scene like it was yesterday — emergency vehicles with lights flashing, neighbors watching, and silence. He had just come home from a business meeting to find that a drunk driver had veered off the road into the yard where his 5-year-old son and a friend were playing. The car narrowly missed his son David, but David’s friend was seriously injured. He would make a full recovery, but not before spending a week in the hospital receiving treatment. The driver was another neighbor — an alcoholic who spent some time in jail after the incident. Right away, Michael put a sign in his yard aimed at the neighbor: “If you drink, don’t drive. Get help instead.”
When the Guilford County Driving While Intoxicated (DWI) Task Force sponsors a booth at local health fairs, it usually draws a big crowd. Passers-by are eager to try the new intoxiclock® Pro software to learn how their weight, gender and the number of drinks they consume affect their blood alcohol concentration (BAC). Many of them leave the booth surprised, chastened and with a renewed understanding of how alcohol affects their bodies.