Verona, WI-based Innocorp, ltd. was named the Greater Madison Most Innovative Company at the Greater Madison Chamber of Commerce’s Nex7 Stage Event on Monday, Nov. 13 at the Madison Museum of Contemporary Art.
It was 24 years ago, but Michael Aguilar remembers the scene like it was yesterday — emergency vehicles with lights flashing, neighbors watching, and silence. He had just come home from a business meeting to find that a drunk driver had veered off the road into the yard where his 5-year-old son and a friend were playing. The car narrowly missed his son David, but David’s friend was seriously injured. He would make a full recovery, but not before spending a week in the hospital receiving treatment. The driver was another neighbor — an alcoholic who spent some time in jail after the incident. Right away, Michael put a sign in his yard aimed at the neighbor: “If you drink, don’t drive. Get help instead.”
When the Guilford County Driving While Intoxicated (DWI) Task Force sponsors a booth at local health fairs, it usually draws a big crowd. Passers-by are eager to try the new intoxiclock® Pro software to learn how their weight, gender and the number of drinks they consume affect their blood alcohol concentration (BAC). Many of them leave the booth surprised, chastened and with a renewed understanding of how alcohol affects their bodies.
Verona, Wisconsin… Innocorp, Ltd. is seeking schools willing to participate in a study this spring evaluating the impact of using the Fatal Vision® Marijuana goggles in a program highlighting the dangers of marijuana use and driving. The aim of this study is to evaluate the effect of using the marijuana goggles in changing beliefs that driving under the influence of marijuana is of little risk and fostering behavioral intentions toward sober driving.
This November’s elections showed just how much attitudes toward marijuana use have changed in the United States. Nine states voted on marijuana legalization this fall. Post-election results? Eight of those nine states voted to legalize some form of marijuana use, whether medical or recreational. The upshot is that more than half of the states in the US have now legalized some type of marijuana use.
Since March 2016, the Pueblo of Laguna Law Enforcement Program in New Mexico has a new tool at the disposal of its safety officers. With the help of a grant, the Highway Safety Program purchased the Fatal Vision® Goggles, the DIES® mat, and the Smash Match® game as a kit. Those officers haven’t looked back since.
Impaired and distracted driving is a serious problem for every age group but it’s especially problematic for inexperienced teen drivers. To reach them with the safe driving message, it’s important to go the extra mile. And for Robin Bennett of Lexlee’s Kids in Baton Rouge, Louisiana, that means incorporating the Simulated Impaired Driving Experience (SIDNE®) into Ready Set Drive, which is the Lexlee’s Kids young driver safety program.
Verona WI based Innocorp, Ltd. began it success story in May of 1996 after a harrowing family experience with an impaired driver. Starting with product being built on a dining room table, 20 years later Innocorp has grown to become a recognized leader in the development of impaired driving awareness and prevention tools and campaigns used by safety professionals and educators in more than 90 countries.
The Coppell Police Department and Independent School District in Texas goes the “extra mile” with their safety program by teaching their students about the dangers of driving under the influence. This is accomplished by School Resource Officers assigned to each high school addressing the issue in a forensic science class, and using Innocorp’s SIDNE® to help do the job.
James McCulley of McCulley Family Racing in Pine Hill, New Jersey, spent 59 years in car racing. Since he’s built many racecars and investigated crashes, he knows all about safety and what can go wrong behind the wheel.