CREATING NEW PERSPECTIVES TO PROMOTE HEALTHY CHOICES

The “Why” at Innocorp

The “Why” at Innocorp

Published February 22, 2019

In her role as chief operating officer of Innocorp, ltd., Deb Kusmec says the greatest compliment she ever received was from the company’s attorney. He told her he had observed that Innocorp “always did the right thing because it was the right thing to do,” not because of money or fame. He appreciated that philosophy and enjoyed working with people who had such noble intentions. “Everybody in this company behaves that way,” says Deb. “We like what we do, we love our customers, and we work hard.”

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Innocorp Wins Prestigious Innovation Award at Chamber Event

Published November 21, 2017

Verona, WI-based Innocorp, ltd. was named the Greater Madison Most Innovative Company at the Greater Madison Chamber of Commerce’s Nex7 Stage Event on Monday, Nov. 13 at the Madison Museum of Contemporary Art.

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A Mission to Save Lives

Published July 21, 2017

It was 24 years ago, but Michael Aguilar remembers the scene like it was yesterday — emergency vehicles with lights flashing, neighbors watching, and silence. He had just come home from a business meeting to find that a drunk driver had veered off the road into the yard where his 5-year-old son and a friend were playing. The car narrowly missed his son David, but David’s friend was seriously injured. He would make a full recovery, but not before spending a week in the hospital receiving treatment. The driver was another neighbor — an alcoholic who spent some time in jail after the incident. Right away, Michael put a sign in his yard aimed at the neighbor: “If you drink, don’t drive. Get help instead.”

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Innocorp To Conduct Nationwide Study About Marijuana Impairment And Driving Awareness Campaign

Published January 27, 2017

Verona, Wisconsin… Innocorp, Ltd. is seeking schools willing to participate in a study this spring evaluating the impact of using the Fatal Vision® Marijuana goggles in a program highlighting the dangers of marijuana use and driving. The aim of this study is to evaluate the effect of using the marijuana goggles in changing beliefs that driving under the influence of marijuana is of little risk and fostering behavioral intentions toward sober driving.

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Innocorp, Ltd. Celebrates 20 Years In Business

Published June 24, 2016

Verona WI based Innocorp, Ltd. began it success story in May of 1996 after a harrowing family experience with an impaired driver. Starting with product being built on a dining room table, 20 years later Innocorp has grown to become a recognized leader in the development of impaired driving awareness and prevention tools and campaigns used by safety professionals and educators in more than 90 countries.

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Students Lead Peers from Distracted Driving with Innocorp’s M.E.T.H.O.D.®

Published June 12, 2015

Getting a lecture on safe driving from an adult is one thing. But engaging with your peers on the subject and leading them to safe conclusions has a lasting impact. In turning Innocorp’s M.E.T.H.O.D.® Campaign over to students in 2014, Project Coordinator Michelle Perdue of the Cabell County Substance Abuse Prevention Partnership (CCSAPP) gave students a chance to lead their peers on the way to safe driving practices.

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Innocorp Invited To Participate In Global Youth Traffic Safety Month Kick-Off Event in Washington DC

Published April 29, 2015

Verona, Wisconsin…Innocorp, the maker of the Fatal Vision® Marijuana Simulation Experience, will travel to Washington, DC on May 1st to participate in the kick-off event for Global Youth Traffic Safety Month at the National Collegiate Preparatory Public Charter High School. The event is being coordinated by the National Organizations For Youth Safety (NOYS).

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New Safety Product Raises Awareness About Impairments of Recreational Marijuana Use

Published February 19, 2015

Verona, Wisconsin…Innocorp, the maker of the Fatal Vision® Alcohol Impairment Simulation Goggles, launches their next safety education product, the Fatal Vision® Marijuana Simulation Experience, this month.

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New Safety Product Raises Awareness About Impairments of Recreational Marijuana Use

Published January 27, 2015

Verona, Wisconsin…Innocorp, the maker of the Fatal Vision® Alcohol Impairment Simulation Goggles, launches their next safety education product, the Fatal Vision® Marijuana Simulation Experience, this month.

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New Goggles Address Effects of Marijuana Use on Drivers

Published

Across the country, some states and cities have been loosening laws concerning marijuana use. Michigan recently passed legislation to make the use of marijuana for [[more_placeholder]]

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